News & Views on Names & Trademarks

Commentary on Current Naming Issues and Events

6 articles in this collection
Written by SB Master

"What's Up Doc?" Naming and the WarnerMedia/Discovery Merger

Choosing the Best Names in a Crowded Complicated Merger

Written by SB Master
Updated over a week ago

Casper The Friendly Ghost vs. Casper The Mattress

A Scary Trademark Story

Written by SB Master
Updated over a week ago

Recent Trademark Developments

Note to Namers: Geographic Indications are Not a Smart Source of Name Ideas

Basing your name on a Protected Geographic Indication name can lead to trouble

Written by SB Master
Updated over a week ago

Surprising Decision by U.S. Supreme Court

June 2020 Decision On Ability to Protect a Generic + TLD name as a Trademark

Written by SB Master
Updated over a week ago

Commentary on Names and Brands

Monster Energy Tangles with Cleveland Monsters Hockey Team: Who Won?

Written by SB Master
Updated over a week ago

4 Top Naming Questions for Elpha (Women in Tech)

Written by SB Master
Updated over a week ago