Choosing a Great Name
Choose a Great Company Name, Brand Name, or Service Name
By SB and 1 other2 authors5 articles
What is Naming Matters' definition of a good name?
What is a good name, from a trademark standpoint?
How did SB Master/Master-McNeil create all those famous names I see on the Naming Matters website?
How can using someone else’s name, or a name similar to their name, get me in trouble?
How to Choose Trademark Classes and Goods Descriptions to optimize for product line or services growth?