Naming Matters

Choosing the Best Names in a Crowded Complicated Merger

"What's Up Doc?" Naming and the WarnerMedia/Discovery Merger

A Bridgerton Too Far?

How Close Is Too Close?

Casper The Friendly Ghost vs. Casper The Mattress

Basing your name on a Protected Geographic Indication name can lead to trouble

Note to Namers: Geographic Indications are Not a Smart Source of Name Ideas

June 2020 Decision On Ability to Protect a Generic + TLD name as a Trademark

Surprising Decision by U.S. Supreme Court

Monster Energy Tangles with Cleveland Monsters Hockey Team: Who Won?

4 Top Naming Questions for Elpha (Women in Tech)

Warner Bros. Finally Does the Right Thing

What determines how quickly a new name spreads: my analysis of "No Kings."

No Kings: Fastest Name Adoption Ever?

SB Master

Commentary on Current Naming Issues and Events

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