Naming Matters is a new company, spun-off from Master-McNeil (, a pioneer in the naming sector. 

We originally created Naming Matters for our own use, frustrated by the time and cost of checking the availability of our creative work. The names you see are a small subset of the hundreds of names we created at Master-McNeil created for our clients, over several decades of work. Prior to founding Master-McNeil our founder created and led creative at Wordmark, the first naming division of an international “identity” firm. A couple of the names here are old favorites from that time. 

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